Food and drink are the basics of sustaining life. While shelter and warmth are also issues, without the fuel to keep our bodies running, we wouldn’t be around to worry about where we lived, or whether the fire was lit.

In the beginning, man drank water, because there was basically nothing else around, until he learned to make other liquids that could be preserved. Although he ate fruits, and chewed flavorful leaves, juices, tisanes and tea was far in the future.

When it comes to being ancient, beer actually outstrips food and wine as a pairing, pre-dating the fermented grape by over 2,000 years. The first evidence of beer making comes from Babylonian texts from 10,000 years ago, which make note of “sicera ex lupis confectam”, or strong drink made from hops.

Wine recipes have been found on ancient Egyptian tablets that date back to 6,000 B.C., which has piqued many a historian’s interest in the food and drink of old, because grapes were not cultivated in Egypt for another 3,000 years. Their theory is that food and wine as a meal, was introduced by nomadic traders, although there is no evidence of who brought wine to Egypt.

How did beer and wine become common drinks in so many countries? Primarily because of fouled drinking water. Even thousands of years ago, when hygiene was not a big priority, various peoples recognized that contaminated water sources were linked to illness and even death. And so, as the centuries passed, the majority of the populace, even the very poor, were forced to drink whatever was available. Because the processes of making beer and wine virtually “sterilized” the end product, it became a staple of the food and drink in many countries, even being given to children, when watered down.

Today, both beverages are popular when serving food, although the types of food they are paired with, will vary a great deal. Beer has more aggressive marketing campaigns and strategies, including free give aways inside the cases, while wine remains an upper echelon beverage, with more staid advertising, and refined promotional events, like free wine-tastings during festivals or visits to the winery.

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