Music Videos, Seeing Songs Performed “Live”
The world of music entertainment has changed a great deal from the early days when artists made 78rpm records with a single tune. When the big revolution occurred, and the 33rpm record with multiple recording capacity was invented, little would their creators have believed that one day people would be buying music videos with just a single song on them, and we’d be right back to the beginning, but in a whole new world.
Music recording morphed several more times from 33rpm albums and 45rpm singles, to the eight-track cassette, an unwieldy and cumbersome cartridge for putting in your stereo. The size and type of cartridge also changed, down to that of an ordinary recording tape for the cassette player, and then suddenly, the music video dawned on the world of music.
The early 80s produced some of the most unusual music videos around, notable not for their quality or uniqueness, but basically for the bland way in which they were made. Originally, the idea was simply to present the artists singing their songs, whether solo or groups. Deciding what to use for a set, was fairly easy. Many producers used a white background and white floor and put the artist or group against it, and started filming them miming to a recording, and that was it. But they were a new phenomenon, and avid music fans lined up for the chance to win a free music video in the many contests run by recording labels.
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